What is A/B Testing in Digital Marketing and How Does it Work?

A/B/ testing is the process of comparing two versions of a web page, email, or other marketing asset with just one varying element. For instance, if you’re A/B testing a headline, you would create two versions of the same page with only the headline changed.

After you prepare your variations, you present each version to half of your visitors. The test will tell you which version proved most popular among your audience based on specific metrics, such as conversion rate or time on page.

Why Do You Really Need To Do A/B Testing?

Creating a website or email marketing campaign is just the first step in marketing. Once you have a website, you’ll want to know if it helps or hinders sales.

A/B testing lets you know what words, phrases, images, videos, testimonials, and other elements work best. Even the simplest changes can impact conversion rates.

from https://www.crazyegg.com/blog/ab-testing/

Here is the module for A/B testing in Prestashop

https://addons.prestashop.com/en/analytics-statistics/27050-perfect-a-b-testing.html