Checkout conversion is undeniably the most critical metric in any ecommerce business.
If your shoppers don’t complete their purchases, none of the rest really matters. The success of your ecommerce website depends on the sales you make, not on how many people you can attract to your site.
To understand why customers leave their unpurchased items behind is the key to reducing shopping cart abandonment. There are 5 key checkout issues for customers:
Complicated checkout processes
Mandatory registration or account creation
Lack of additional benefits, or discounts