What Is Native Advertising?
Native advertising is a form of paid media in which the ad experience follows the user experience’s natural form and function.
Why Native Ads?
People See Them
- For in – feed, more than standard banners, 25 percent more consumers were measured.
Viewed as Editorial
- Consumers more than editorial content looked at native ads 2X and spent the same number of seconds viewing.
- 97 percent of mobile media buyers report that native ads achieved branding goals very or somewhat.
- In purchasing intent, native ads registered 18 percent higher lift than banner ads.
Desktop Native Ad Examples
Mobile Native Ad Examples
Tablet Native Ad Examples