How eCommerce data analysis is using Hadoop?

This link will show how eCommerce data analysis is using Hadoop.

https://acadgild.com/…/big-data-case-study-e-commerce-data-…

Retailers can analyze the data from both online and offline customer’s data. These data includes e-commerce transactions and social media updates. Big data software framework like Hadoop is getting things easier for retailers, to come up such massive information into a useful source for e-commerce business.

Applications of BIG Data and Hadoop in E-Commerce are as follows:
• Personalization – Enhanced Experience
• Dynamic Pricing
• Improved Customer Service
• Managing Fraud
• Predictive Analytics